Regarding the evaluation of their use as a basic marketing tool that can attract significant attention to your business, the effectiveness of standard business cards is well established. Although business cards can be a very effective marketing tool, more effort must be made to make unique business cards so that they stand out above the crowd, the standard base cards that are foreground.
Creating a unique business card can promote your brand recognition and increase the trust that customers have for your organization. However, there are many pitfalls when it comes to designing a single card, as the great reward that comes with a successful card is matched by risk in that the card could fall flat with many people. Make sure you follow these simple rules when working to achieve specific goals with a unique business card.
Creating brand recognition is one of the benefits of a single business card. Go while creating brand recognition can draw immense attention to your card and your business, and make it memorable. Standard, basic business cards that are generally used often featured an image of the company logo, and perhaps a slogan on it to help consumers recognize the brand.
By creating a unique business card, you create a unique identity for your brand. Make sure, however, to keep in mind what would be accepted as “professional” in your field. Being single is great, but that trait must be kept in check by professionalism, or the idea will fall apart. From there, do not just settle for a logo and a slogan, create a palette of corporate colors.
Everything that comes out of your business, be it products or letterhead, should feature the same three or four unified colors. Think about popular brands and major companies, the vast majority of these businesses have colors that you associate with them. Settle on colors that go well with your logo and are representative of your personal vision of the company, and use it to further establish your brand. Also decide on an artistic style that you will use to unify the colors, your logo, geometric designs or basic templates you use the card. Even the font type and size must fit within the boundaries of this style.
Another way to increase brand recognition through your business card is to change the form or your card material to express what you do as a company. For example, a metalworking company could design a card made of light metal with all the important details engraved in it. To stand out, some companies opt for a square business card instead of a rectangle. This unique presentation may be just the thing that will stand out from all other companies. Make sure that all elements of your card (logo, color, text, shape and size) reinforces the identity of your brand while remaining professional. If this can be done your brand identity will be brought into focus and should be easier to remember.
Developing the confidence of potential customers is just as important as gaining brand recognition. It can be difficult for a small business to compete with the established reputations of larger companies. Finding a way to personally gain consumer confidence is a quest that should be integrated into all marketing efforts.
Though a unique business card can help individuals remember your company, it is less likely gain trust, unless your brand is well established. Trust can begin to grow, however, by turning your basic business card into an abbreviated version of your resume. By choosing some of your most important credentials and putting them on your card shows any prospective customer your personal history, and a few good reasons why they should trust you. Adding this information helps you make more transparent for consumers, and in doing so makes you and your business seem personal, human and trustworthy.
A personal touch and a local presence are among the most common reasons why small businesses are attractive to many larger institutions. A business card that takes steps to create this trust can do wonders. Some important details in the bottom corner of the card, or perhaps on the back, is a good place to start. Otherwise keep things very simple, because too much art and text will make the card seem cluttered.
unique business cards are an excellent way to put your company apart from the myriad of other companies that offer similar services. A good card can increase brand recognition or work to create trust. Maintain the highest standards of professionalism, stand out from the crowd with a unique business card, and you’ll be well on your way to creating a brand to identify and build consumer confidence.